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Entry Level Opportunities for COOP

Company IPG Mediabrands.
Location New York, NY
Update 11 Day ago
300
Hi COOPers!
We have some openings within IPG Mediabrands. If you’re interested in any of the below positions please apply!

Reprise – Analyst
Position Summary
We are looking for you - dynamic, best-in-class talent - to join the Reprise team as an Analyst. This role is responsible for learning and performing many of the basic, yet critical functions within the search team. These tasks can include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A. This entry-level opportunity will kick-start your career in media and provide a platform to partner with the world’s leading consumer brands.
Essential Functions
Build new ad groups and campaigns with new keywords and creative
Aggregate reports on a daily/weekly/monthly basis while working with leads to generate insights, calculating basic KPIs and understanding how metrics effect each other
Monitor daily searches on high priority keywords (i.e. brand and lead terms)
Handle client billing, notify manager of any account issues, update account pacing documents, and ensure proper budget pacing
Understand Q/A fundamentals and implement Q/A best practices in daily tasks
Perform other administrative duties as needed

Qualifications

Education:
Bachelor’s degree required
Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred

Work Experience:
Previous internship in related field strongly preferred

Skills:
Basic understanding of Google, Yahoo & Bing with proficiency in MS Office Suite
Basic understanding of at least one bidding platform such as Marin, Kenshoo or Doubleclick
Excellent writing, math, multi-tasking, organization, and communication skills
Demonstrated enthusiasm for interactive media and marketing with strong working knowledge of the Internet
Desire to learn and build knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics
About Reprise
Reprise Media is a full-service Paid Search and SEO agency. Reprise delivers leading-edge service and strategy for 60+ clients, including Fiat/Chrysler, Hershey’s, Coke, Merck, the US Government and Nationwide. This is done by following one simple motto: Adopt. Engage. Transform.

Media Buying
Position Summary
The Associate in Partnerships is an entry level position within Initiative requiring an eager, proactive and energetic person who is interested in beginning a career in media. The Associate is an important position within the integrated investment process and supports the team as they build a go to market approach for as well as alternative offerings such as in cinema video. This person should like working with numbers, have strong communication skills, work well in a team environment and have a level of curiosity that infects the entire team that works with you on campaigns.
Essential Functions
Client
Maintain client’s schedules in accordance with their goals
Responsiveness to client requests

Internal
Proactively seek out mentorship and learning from other Discipline leaders at Initiative (Strategy, Analytics, Communications Design, Client Advice)
Attend company events and department wide meetings
Learn key programs and tools including (MediaOcean, Media Tools, IMS, ADviews, Dimensions, ComScore) and master media math
Distribute, collect and organize RFPs
Assist in reporting and tracking budgets, savings and value, ensuring accuracy for internal team
Assist in evaluating partner proposals
Responsible for smooth running of day-to-day activities
Stewardship
Enter buys into MBOX and insure system reflects accurate buys
Update buy summary documents
Monitor network buys daily based on audience delivery data to insure delivery in flight
Secure necessary ADU weight
Assist with traffic issues
Integral in campaign set up and execution including order letters, specs, creative rotation and billing documentation
Be responsible for billing discrepancies and produce resolutions
Assist in actualizations with partners and final billing numbers
Participate in analysis and post campaign summary of integrated programs
Coordination and scheduling of partner and team meetings
Compilation and distribution of conference reports from status meetings
Participate in departmental projects as requested
Integral in campaign set up and execution including insertion orders, specs and creative trackers
Be responsible for billing discrepancies and produce resolutions
Assist in actualizations with partners and final billing numbers
Participate in analysis and post campaign summary of integrated programs
Compilation and distribution of conference reports from status meetings
Participate in departmental projects as requested
Commercial
Timely resolution of billing discrepancies
Ensures and advocates for partner relationships
Qualifications

Education:
Associate’s degree in related field or equivalent work experience

Work Experience:
0 – 1 year media planning/buying experience (internship strongly preferred)

Skills:
Proficiency with Microsoft programs, especially Excel and PowerPoint - strong Excel is a must
Ability to communicate concisely and clearly, both written and oral
Strong organizational and analytical skills
Proven ability to work independently and as part of an integrated team
Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment

Media Planning
Position Summary
The Associate position is an entry level role within the Communications Design discipline requiring an eager, proactive and energetic person who is passionate about media, marketing & consumer behavior. The Associate is an important position within the Communications Design process, assisting in the creation of communications design briefs to help deliver on our clients’ business objectives.
In this role you will learn the fundamentals of Communication Design and how to use our proprietary tools to quantify how different communications scenarios perform against business goals. You will become the supportive backbone of your team and will be mentored and trained by various members of the department.
You should be curious about how brands grow and how diverse communications approaches work to create a difference for categories and brands.
Essential Functions
Client
Assist Communications Designer and Sr. Designer with communications plan development
Internal
Learn how campaign reporting and analysis is done
Accurately load and maintain planning details within agency financial systems
Help compile POV reports and intelligence on current best practice planning approaches and outcomes for client, brand, and category
Attend team brainstorming sessions with other internal partners to learn how to generate creative & compelling connections ideas
Participate in departmental projects as requested
Proactively seek out mentorship and learning from key Discipline leaders at Initiative
Assist Communications Designers in compiling relevant industry research for the team to draw from
Commercial
Learn about our Specialty Business Units and how we can impact their revenue growth through planning outcomes
New Business
Support new business needs as required

Qualifications

Education:
Associate’s degree in related field or equivalent work experience

Work Experience
Internship in related field strongly preferred

Skills:
Proficiency with Microsoft programs, especially Excel and PowerPoint
Ability to communicate concisely and clearly, both written and oral
Strong organizational and analytical skills
Proven ability to work independently and as part of an integrated team
Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment
Passion for consumer behavior and what motivates audiences to react
Proactively seeks to solve problems with creative solutions

About Initiative
Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable). Our new world model is comprised of five central “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnerships, and Analytics.

About UM
UM believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. A global media network in IPG Mediabrands, UM operates in over 100 countries, with 4,800 people innovating on a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.