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Brand Marketing Manager

Company Little Caesars
Location Detroit, MI 48201
Update 8 Day ago
At Little Caesars, we want to be everyday heroes to our customers by making their lives easier. We strive to be HOT-N-READY with perfectly made pizzas, where and when they need us. Ready for their little league teams – whether they win or lose. Ready for their first sleepover or their next all-nighter, romantic date nights and work extra late nights. Birthdays, Tuesdays, or any day when they need something good.

For our store crews, field employees, corporate colleagues, and everyone who is a part of the Little Caesars family -- service isn’t what we do, it’s who we are.

As the Brand Marketing Manager you will manage and execute national campaigns through creative development, production, and timely distribution, of promotional materials and strategic marketing programs and tools. Execute and facilitate Digital Menu Board content management and maintenance. Manage and execute national product testing program and develop national support for Print, Digital, POP, LSM, Merchandising and Kids marketing programs and resources.

Key Responsibilities:
National Marketing Campaign Process:
Responsible for successful and seamless execution for up to six national marketing campaign rollout windows.
Coordination, management, and communication with system through development of creative services promotional catalog.
Provide franchisee guidance on optional campaign support materials/merchandising including custom request process.
Manage development and communication of National Marketing Creative Solutions mailings and Intranet postings, including creative development, production, and timely distribution of strategic merchandising programs and tools.
Develop standard and/or customized POP, Print, Digital, LSM and KIDS marketing tools and programs to ensure wide variety of quality products and affordable pricing.
Work with field marketing team to develop supporting LSM concepts for each marketing campaign. Identify and research potential new resources and best practices (franchisee “success stories”) for national implementation. Plan and coordinate store visits to conduct field research.
Establish high quality, low cost providers and develop dependable vendor relationships. Manage and maintain relationships to result in cost-savings efficiencies for delivery of marketing materials.

Digital Menu Board Content Management:
Review and execute all incoming requests from stores (existing/new stores) for product and price changes.
Manage and facilitate custom requests (approved variances, store level pricing, test products, optional menu items, breakfast menu, DMB Only with drive through., etc.).
Outline campaign strategies and manage all campaigns and content rollouts.
Manage active content library, active product codes and artwork, text consistency on all menus and SharePoint process. Determine levels and ongoing management of administrative hierarchy.
Co-Manage National Marketing Promotions and/or Crew Incentive Programs from ideation process through implementation and evaluation.

Co-Manage branded marketing product quality control and vendor brand compliance. Coordinate annual vendor business reviews to establish improvement / cost saving strategies. Screen potential vendors and proposals for recommendation.
Special project execution may include but is not limited to Grand Opening program development, Little Caesars Express support, packaging graphics maintenance, etc.

Minimum Knowledge, Skills, and Abilities:
Bachelor’s degree in Marketing, Business Administration or other related field.
5+ years' of marketing experience preferably in the field of production/marketing.
Demonstrated leadership skills and the ability to persuade, influence and negotiate with vendors, franchisees, and others as necessary.
Evidence of well-developed verbal and written communication and presentation skills. Demonstrated proofing skills.
Excellent organizational and time management skills and the ability to apply those skills in a creative atmosphere.
The ability to manage multiple projects concurrently.
Demonstrated proficiency with Microsoft Office applications; Excel, Powerpoint, Word, Adobe Acrobat.
Demonstrated analytical skills with the ability to compile analyze and summarize and present data for management review.
Exceptional attention to detail with the ability to meet tight deadlines.
Little Caesars offers an excellent compensation and benefits package including: In addition to Little Caesars Pizza, Ilitch companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.