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Smashbox-Social Media ManagerCompany Estee Lauder
Location Culver City, CA 90232
Update 8 Day ago
Champion a best in class SMASHBOX retailer social strategy and deliver on all social media needs for our retail partners. Creatively and proactively engage consumers online to drive favorable affinity for both Smashbox and our retail partners
Duties & Responsibilities:
In partnership with the wider Consumer engagement and NA marketing teams, ideate and develop a short and long term retailer social strategy for “always on” programming. Ensure a pipeline of activity to continually support all NA retailers
For every major product launch, own the retailer social strategy piece of the wider launch campaign, ensuring social share of voice with/for each partner
Serve as key liaison for our retail partner’s social media teams:
Manage communication of campaigns/programs and help provide guidance to implement on their social channels
Understand their unique nuanced audiences and wider business goals
Oversee and approve content calendars
Define KPIs for retailer social content on owned channels and within retailer’s social platforms, measuring performance and providing recommendations on how to adapt based on overall business goals/priorities
Work closely with Consumer Engagement team to facilitate a retailer social strategy that is accretive to the brand social ecosystem within NA
Understand the commercial goals of the brand with each retailer account and proactively work towards being a partner with solutions to not only meet but over achieve on these targets
On an everyday basis, identify issues, patterns and trends in consumer comments/inquiries and funnel information to the appropriate departments
Conduct brainstorms with cross-functional teams to surface and gather new, innovative ways to create social content and programs
Stay on the cutting-edge of social innovation and media tools; monitor competitors and other social media leaders to see how they are using them, so the brand can continue to be an early adopter of these technologies
Escalate questions/issues appropriate teams as needed
Demonstrate 24/7 approach to responsibilities
Partner closely with other internal teams such as Creative, Copy, Product marketing, Supply chain etc to bring all strategies seamlessly to life
Necessary Skills & Experience:
Consumer-driven approach to lead brand in putting consumer at the center of its retailer social media strategy.
Experience in driving commercial outcomes with social media tools
Strong ability to interpret and translate global brand strategies and equity into voice/programs appropriate for our retailer social media accounts.
Strong quantitative skills; ability to crunch data and provide analyses
Excellent judgment to drive optimal brand engagement in online beauty/brand communities and identify/escalate potential issues/crises
Net savvy (if you don’t Snap, don’t bother applying!)
2-3 years related experience, e.g., managing community outreach, building brand advocacy.
Branding/beauty/fashion/entertainment experience a plus.
Excellent communication and writing skills.
Four-year college degree or equivalent
Experience in retail, buying or account management also highly regarded
Primary Location: Americas-US-CA-Culver City
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 179181