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Smashbox-Social Media Manager

Company Estee Lauder
Location Culver City, CA 90232
Update 8 Day ago
300
Smashbox Cosmetics knows camera-ready beauty. Born out of Smashbox Studios in Los Angeles—the modern-day image factory where countless iconic celebrity and fashion images have been shot—we are a fast-growing, prestige cosmetics brand with domestic and international presence. Staying true to our L.A. studio roots, we are creative and trendsetting, yet laidback and accessible.

Position Objective:
Champion a best in class SMASHBOX retailer social strategy and deliver on all social media needs for our retail partners. Creatively and proactively engage consumers online to drive favorable affinity for both Smashbox and our retail partners

Duties & Responsibilities:
In partnership with the wider Consumer engagement and NA marketing teams, ideate and develop a short and long term retailer social strategy for “always on” programming. Ensure a pipeline of activity to continually support all NA retailers

For every major product launch, own the retailer social strategy piece of the wider launch campaign, ensuring social share of voice with/for each partner

Serve as key liaison for our retail partner’s social media teams:

Manage communication of campaigns/programs and help provide guidance to implement on their social channels

Understand their unique nuanced audiences and wider business goals

Oversee and approve content calendars

Define KPIs for retailer social content on owned channels and within retailer’s social platforms, measuring performance and providing recommendations on how to adapt based on overall business goals/priorities

Work closely with Consumer Engagement team to facilitate a retailer social strategy that is accretive to the brand social ecosystem within NA

Understand the commercial goals of the brand with each retailer account and proactively work towards being a partner with solutions to not only meet but over achieve on these targets

On an everyday basis, identify issues, patterns and trends in consumer comments/inquiries and funnel information to the appropriate departments

Conduct brainstorms with cross-functional teams to surface and gather new, innovative ways to create social content and programs

Stay on the cutting-edge of social innovation and media tools; monitor competitors and other social media leaders to see how they are using them, so the brand can continue to be an early adopter of these technologies

Escalate questions/issues appropriate teams as needed

Demonstrate 24/7 approach to responsibilities

Partner closely with other internal teams such as Creative, Copy, Product marketing, Supply chain etc to bring all strategies seamlessly to life

Qualifications

Necessary Skills & Experience:
Consumer-driven approach to lead brand in putting consumer at the center of its retailer social media strategy.

Experience in driving commercial outcomes with social media tools

Strong ability to interpret and translate global brand strategies and equity into voice/programs appropriate for our retailer social media accounts.

Strong quantitative skills; ability to crunch data and provide analyses

Excellent judgment to drive optimal brand engagement in online beauty/brand communities and identify/escalate potential issues/crises

Net savvy (if you don’t Snap, don’t bother applying!)

2-3 years related experience, e.g., managing community outreach, building brand advocacy.

Branding/beauty/fashion/entertainment experience a plus.

Excellent communication and writing skills.

Four-year college degree or equivalent

Experience in retail, buying or account management also highly regarded

Job: Marketing

Primary Location: Americas-US-CA-Culver City

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 179181