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Automotive Dealership Marketing Director

Company Automotive Marketing
Location Delray Beach, FL
Update 5 Day ago
300

Job Summary: The Automotive Marketing Director is responsible for all marketing initiatives regarding our dealerships. A deep understanding of the automotive industry as it pertains to marketing and behaviors of auto buyers and internet shoppers is required. Duties will include overseeing all marketing projects that involve both internal employees and outside vendors, with the primary goal of creating and increasing measurable and increased profits directly attributable to marketing efforts. Marketing initiatives will cover any and all forms of marketing, including digital and traditional outlets. Minimum of 3 years experience and solid understanding specifically in automotive marketing is required.Core Responsibilities:

  • Creation, Implementation, Management & Reporting of all Marketing Efforts, built to maximize profits & attain positive results
  • Digital - Responsible for both internal & external websites, Social Media efforts, Email Marketing, Online Reputation, Online Paid Advertising, All Online content & video, Statistic & Reporting
  • Traditional - Responsible for all forms of Print, Radio and TV & Video
  • Vendors - Responsible to work with all Vendors to oversee all marketing efforts including, Website, Social, SEO, PPC, Audio & Video Production, Print and more
  • Reporting - Responsible for producing concise summaries & easy to understand monthly reports of marketing efforts & ROI

Qualifications, Essential Knowledge & Skills:

  • 3 Years of Advanced Automotive Marketing Experience Required
  • Solid understanding of Measuring Marketing ROI
  • Core understanding of Analytics & KPI's (including Google Analytics, Adwords & Search Console)
  • Core understanding of marketing best practices & up-to-date platforms
  • Strong attention to detail, organizational skills and ability to delegate & follow through
  • Exceptional written & oral communcation
  • Multitasking, Time Management, Self Sufficient Problem Solving & Forward Thinking
  • Thorough understanding of fundamentals of co-op & compliance

Additional Responsibilities in Detail:

DIGITAL :

  • Management of Content & Listings on external Websites (ie: Cars.com, AutoTrader, etc)
  • Management of Content & Listings on internal Websites & Landing Pages (ie: Dealer.com systems, All Other Internal Websites for Collision Centers, etc) This includes special offers & incentives, service & parts specials, marketing themes, New & Used Car photos & descriptions, etc
  • Production & Approval of ALL Creatives for Websites, Social, Email & other digital outlets
  • Oversee Email Marketing & Monthly Newsletter Efforts (including content, creatives and deployment)
  • Ensure monthly website blogs are posted for each dealership
  • Oversee all Social Media efforts, including posts, advertising & leads, reviews, etc
  • Monitor Factory websites for car specials, incentives, rebates & overall marketing cohesiveness
  • Management of all Dealerships CRM vendor & Systems Integrations

TRADITIONAL :

  • Manage & Oversee All Printed Advertising Campaigns
  • Manage & Oversee All Radio Advertising Campaigns
  • Manage & Oversee All TV & Video Advertising Campaigns

VENDORS :

  • Responsible for overseeing the production & approval of all graphic design & creatives for websites, social, email & print
  • Responsible for overseeing SEO vendors, driving results and dissecting & verifying their reporting and statistics
  • Responsible for overseeing PPC & Paid Placement vendors, driving results and dissecting & verifying their reporting and statistics
  • Responsible for overseeing Audio & Video production vendors, including feedback & approvals
  • Monitor and drive project deliverables and enforce timelines
  • Attend monthly review calls for Dealer.com on SEO & PPC services
  • Maintain awareness of vendors contractual obligations
  • Research & vet new or better vendors as needed

GENERAL RESPONSIBILITIES :

  • Create, Manage & Track Monthly Advertising Budgets for Individual Dealerships, Making Adjustments as Necessary
  • Ensure that Fixed Ops budgets are completed & submitted monthly by the GM for approval by COO
  • Stay on top of automotive marketing trends, new platform technology and opportunities for improved marketing ROI
  • Maintain a general awareness of competitors & relevant marketing strategies & positions

REPORTING :

  • Clear & Concise Monthly Reporting Summary on ALL digital & traditional marketing efforts for each dealership to COO & marketing team
  • Work with GM's and GSM's to get accurate reports on sales funnels, conversions & which channels are producing positive results
  • General reports on any and all statistics, KPI's, analytics, conversions, ROI's and other other metric as needed

Job Type: Full-time

Required experience:

  • Automotive Marketing: 3 years

Required language:

  • English